Sweden-headquartered royalty-free soundtrack supplier Epidemic Sound has unveiled its newest providing, ‘Soundmatch,’ a software music discovery powered by synthetic intelligence.
By means of AI, Soundmatch analyzes the visible frames inside a creator’s video and makes use of information insights derived from what it claims are over two billion day by day views of YouTube movies that includes Epidemic Sound music. The software then generates a curated listing of tracks that complement every visible scene, eliminating the tedious strategy of manually trying to find appropriate music.
“AI is triggering a renaissance of creativity; it has the potential to extend each content material creation and consumption tenfold,” mentioned Oscar Höglund, Co-Founder and CEO at Epidemic Sound.
“Innovation and AI-powered instruments will supercharge current content material creators and decrease the barrier of entry for rising creatives, doubtless resulting in an enormous surge in individuals producing and consuming on-line content material.”
“Soundtrack innovation and AI instruments will, earlier than lengthy, make it utterly frictionless for creators so as to add music and sound results to content material by way of our platform or by way of considered one of our companion video enhancing providers,”
Greg Elkehag Funk, Epidemic Sound
Soundmatch lets creators browse advisable tracks on the Epidemic Sound platform.
“Soundtrack innovation and AI instruments will, earlier than lengthy, make it utterly frictionless for creators so as to add music and sound results to content material by way of our platform or by way of considered one of our companion video enhancing providers,” mentioned Greg Elkehag Funk, Chief Product Officer at Epidemic Sound.
“We foresee a completely immersive creator expertise that’s seamlessly built-in into their workflow to offer an intuitive connection between video and sound. This might embrace consumer interfaces that adapt to any creator request – given in any medium – to offer correct music suggestions pushed by real-world sound-to-story efficiency insights; or highly effective instruments that maintain the creator in management whereas harnessing AI to do the tedious work immediately. As we speak, we’re delighted to launch Soundmatch as the following step on this journey.”
The launch of the brand new software comes as Epidemic Sound is bullish on the creator financial system, estimating that it might almost double in measurement by 2027. AI is poised to help this progress, leading to a surge in demand for revolutionary instruments to help creators, the corporate says.
Citing a earlier weblog publish, Epidemic Sound mentioned 97% of content material creators acknowledge the potential of AI to automate repetitive or time-consuming duties.
Funk, who joined the corporate in 2021 from Google, added: “Our focus is evident: we’re laser-focused on our buyer wants, together with ensuring they’ve each high-quality music and the technical means to simply discover and use the right observe.”
Funk mentioned this dedication aligns with the findings of the corporate’s ‘The Way forward for the Creator Economic system Report 2023,’ which revealed that 98% of respondents see music as important for creating partaking content material.
“Our instruments are powered by a group of know-how and AI specialists, who’re additionally exploring new soundtracking territory to create providers individuals by no means knew they wanted, however then can’t reside with out,” continued Funk.
“AI will, for positive, play an enormous half in our future providing for creators, however solely when it solves a real problem for them. It’s one thrilling side of our broader innovation efforts to make the method of soundtracking content material as quick and efficient as attainable.”
Soundmatch marks Epidemic Sound’s newest AI-powered software after the corporate launched ‘Music Recommender’ and the ‘Extra of what you want’ options in 2020, the audio-based search software ‘Epidemic Audio Reference (EAR)’ final 12 months, and the current launch of an audio-visual preview software referred to as ‘Sync to Video,’ the rollout of an up to date search engine, and the addition of 5,000 tracks tailor-made to buyer wants.
“AI, notably with reference to music and artwork, have to be constructed responsibly with moral issues on the forefront. Whereas our AI specialists are proper now specializing in assembly the technical wants of content material creators, we additionally totally personal the world’s largest restriction-free catalog of top-quality, stem-based tracks.”
Oscar Höglund, Epidemic Sound
“AI, notably with reference to music and artwork, have to be constructed responsibly with moral issues on the forefront. Whereas our AI specialists are proper now specializing in assembly the technical wants of content material creators, we additionally totally personal the world’s largest restriction-free catalog of top-quality, stem-based tracks, have unparalleled information perception on how that music performs on-line, a wealth of human suggestions from in-product experiences, and over 500 staff united round a function to empower artists and content material creators,: mentioned Höglund.
“Epidemic Sound is, if not the best-positioned, then one of many best-positioned to discover constructing a system that holistically helps artists and content material creators, harnessing AI’s capabilities whereas protecting inventive authenticity, integrity, and truthful remuneration on the core,” the CEO continued.
Since its inception in 2009, Epidemic Sound has expanded its operations to main cities worldwide, together with Stockholm, New York, Los Angeles, Seoul, and Amsterdam. The corporate is backed by distinguished buyers, together with EQT, Blackstone, Creandum, Atwater Capital, Alecta, AMF, and TIN Fonder.
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