Every startup journey begins with an thought. That is why in keeping with the Startup Genome Mission, the primary section within the technique of constructing a startup known as the invention section. That is the section during which you discover an issue value fixing and an answer match to do the duty.
On this article, we’ll focus on the right way to effectively give you helpful, viable startup concepts.
1. Concepts Are Found, Not Generated
It isn’t a broadly recognized reality, however a big a part of the modern innovations in historical past was made independently by two or extra inventors (or teams of individuals) on the similar time. A research by Ogburn and Thomas in 1922 managed to provide an inventory of 148 innovations for which this was the case.
For instance, no less than 23 different folks construct prototype mild bulbs earlier than Thomas Edison, and a few of them led a authorized battle towards him for patent rights. One other instance is the case of Newton and Leibniz, who invented calculus independently of one another. The checklist of Ogburn and Thomas consists of innovations just like the telescope (invented independently by 9 folks), the telegraph (5 folks), the steamboat (5 folks), the conservation of vitality (4 folks), and plenty of others.
This isn’t a coincidence – concepts develop within the head of individuals, however they require fertile soil – an surroundings with the proper situations. The explanation for the phenomenon of simultaneous invention is that comparable situations give start to comparable concepts.
Due to this, crucial sensible recommendation if you wish to generate useful concepts is to discover a fertile surroundings (ideally a brand new technological discipline) and get your fingers soiled.
Producing concepts in a vacuum is harmful. In line with Paul Graham (founding father of Y Combinator), “it does not merely yield few good concepts; it yields dangerous concepts that sound believable sufficient to idiot you into engaged on them”.
So, as a substitute of making an attempt to consider startup concepts, you must get entangled in lively communities. Speaking and creating there may be what would expose you to useful insights resulting in the invention of worthwhile concepts.
2. Focus On Utility Quite Than Novelty
Not every part new has worth.
As per Wikipedia, “Innovation is the sensible implementation of concepts that end result within the introduction of recent items or providers or enchancment in providing items or providers.”
That is essential as a result of, within the context of enterprise, innovation just isn’t synonymous with novelty. It requires you to have one thing new and unique on the provision facet, but additionally some type of adoption on the demand facet.
Innovation is on the coronary heart of startups – it’s what makes them useful. Merely novel concepts aren’t innovation.
Concepts turn into modern solely as soon as they’ve confirmed to be viable and useful. That’s the reason crucial factor it is advisable do in your thought is to validate it.
Earlier than you decide to an thought attempt to discuss to potential clients, and even attempt to presell it. This may enable you to discard your much less viable concepts shortly – killing dangerous concepts earlier than you’ve spent a whole lot of time and assets on them is without doubt one of the finest methods to search out the one thought worthy of your time, effort, and assets.
In abstract, to search out good startup concepts, it is advisable get right into a fertile floor for innovation, get your fingers soiled, and check your whole concepts towards actuality in an effort to discard the dangerous ones.