Placester is one among our high actual property lead era corporations incomes a 4.8 out of 5 score. We reviewed 24 standards similar to lead era options, pricing, superior options, buyer critiques, and ease of use. Based mostly on our evaluation and Placester critiques, we advocate Placester for actual property brokers and brokers seeking to create lead producing web sites and customized touchdown pages.
What We Like
- Number of customizable actual property web site templates
- Number of do-it-yourself and done-for-you choices to suit your price range and desires
- Reductions for Nationwide Affiliation of Realtors (NAR) members
What’s Lacking
- CRM lacks complete instruments and customization capabilities will be restricted
- Prices can add up shortly for single brokers and small groups
- Restricted buyer assist for lower-tier plan
Beneficial For
- Brokers who want an expert web site to draw leads and develop their enterprise
- Brokers and groups needing a branded web site with out utilizing code made by professionals or executed on their very own
- Brokerages wanting to offer an easy-to-use web site answer for his or her brokers
Not Beneficial For
- New brokers or groups urgently seeking to generate and convert leads shortly
- Brokers on the lookout for an all-in-one actual property advertising answer or sturdy CRM
- Brokers and brokerages that need most customization choices
Fast Take a look at Placester Pricing
- Do It Your self (DIY) Plan: $79 per thirty days, billed yearly
- Do It For Me (DIFM) Web site Plan: $119 per thirty days, billed yearly
- Do It For Me Content material Professional (DIFM Content material Professional) Plan: $319 per thirty days, billed yearly
Different Articles That includes Placester
Placester Evaluations: What Customers Consider Placester
The overwhelming majority of Placester critiques stated customers discovered it straightforward to create and handle their web sites, saving weeks of time creating an internet site from scratch. Prospects who labored with an internet site supervisor to finish their web site had been thrilled with the service, communication, and simple course of of making a customized, skilled web site.
- Featured Prospects: 4.7 out of 5 primarily based on 25 Placester critiques
- G2: 3.6 out of 5 primarily based on 80 Placester critiques
A number of customers who had switched to Placester after attempting to host their very own web site famous that customization choices are restricted as compared. Different Placester web site critiques famous that they anticipated higher SEO (search engine marketing) performance and outcomes after beginning with Placester.
Placester isn’t probably the most budget-friendly choice for brand new actual property brokers and doesn’t mechanically present new leads or purchasers. Should you want extra quick leads, you could want a platform for buying actual property leads like Zillow Premier Agent, which offers unique leads and a number of communication strategies.
Would Our Professional Use Placester?
We advocate Placester due to its easy-to-use web site constructing performance and its big selection of assist and repair choices. In case your price range is tight, the DIY plan permits you to benefit from its enticing IDX web site templates and simply add blogs and content material to extend your visitors and construct your pipeline.
As your corporation grows, outsource one-off duties within the service market or improve to the done-for-you plans to have your web site managed by professionals. This is a perfect answer for brokers, groups, and brokerages that wish to save time hiring freelancers or assistants simply to handle their web sites.
As famous above, Placester isn’t probably the most budget-friendly choice for brand new actual property brokers, and it doesn’t mechanically present new leads or purchasers. The Placester CRM consists of solely primary options, so that you’d be clever to combine it with a extra sturdy CRM to extra effectively generate and nurture leads.
For these causes, Placester might not be splendid for brand new brokers who urgently must get purchasers and construct their pipeline, or for professionals who need an all-in-one advertising answer. Should you’re a brand new agent on the lookout for a extra complete instrument that features web sites, promoting, and a strong CRM, take a look at Actual Geeks.
Placester Options
Placester Pricing & Plans
As a part of our Placester evaluation, we checked out its plans, pricing, and options included in every tier. The Placester pricing construction is split into three paid plans, beginning at $79 per thirty days.
All three Placester pricing tiers embrace entry to the actual property web site designer, templates, IDX itemizing capabilities, and CRM. As well as, the Placester price will lower in case you are a member of the Nationwide Affiliation of Realtors (NAR). Customers can join a 30-day free trial of the DIY plan to get an inside take a look at Placester earlier than buying.
For an extra breakdown of what every plan entails, in addition to Placester add-ons, click on on the tabs under:
Common Placester Options
- Customizable and responsive web site templates
- Code-free website editor
- Limitless pages and posts
- IDX itemizing show instruments
- Lead era and seize
- Buyer assist
Placester’s core options allow brokers, groups, and brokers to reinforce their on-line actual property advertising efforts with an expert and useful web site that efficiently generates actual property leads and builds their model authority. Not solely does the intuitive drag-and-drop editor make it straightforward for an agent to publish their very own web site, however there are a selection of done-for-you and administration choices for professionals who need extra assist on any stage.

Pattern Placester actual property web site (Supply: I Love Greenbriar)
It is without doubt one of the solely actual property web site designers that doesn’t restrict the variety of posts or pages you create, which maximizes your means to draw certified leads on-line. The addition of a complicated IDX itemizing search acts as a lead magnet to ask customers to your web site to seek for obtainable properties.
Right here’s a more in-depth take a look at Placester’s key options:
Agent Supervisor
- Again-office for actual property brokers
- Agent profile database
- Automated onboarding
- Web site template creation

Agent supervisor dashboard (Supply: Placester)
The Agent Supervisor is an easy-to-use dealer software program program that helps brokers handle their brokers’ web sites and profiles simply and mechanically. The automated onboarding system permits you to invite new brokers, schedule and ship reminders, and model their web sites in response to your brokerage. You may as well create web site templates for every agent to customise with their data, holding your branding constant however permitting every agent’s distinctive qualities to face out.
Customizable Web site & Touchdown Pages
- 30 customizable web site templates
- Customized touchdown pages
- Customizable to your model

Pattern of Placester’s web site templates (Supply: Placester)
With 30 ready-to-go web site templates (and extra coming), Placester has the biggest number of skilled, actual estate-specific web site and touchdown web page templates of another instrument available on the market. Every template will be custom-made along with your branding, brand, copy, colours, photographs, and format. As a substitute of getting to begin from scratch and spend hours preventing code, you’ll be able to have an expert actual property web site up and operating in just some hours.
IDX Itemizing Search
- Included in all plans
- Superior IDX itemizing search

Instance of IDX itemizing performance (Supply: Placester)
The method of including an IDX search perform to an internet site constructed on WordPress, Wix, or Squarespace will be difficult and costly, nevertheless it comes customary on all Placester web sites. Having an IDX search instrument in your web site may give consumers extra correct, detailed, and up-to-date perception on energetic properties, which builds your credibility and in the end helps you generate extra leads.
Search Engine Optimization (search engine marketing) Instruments
- Constructed-in headings and inner linking capabilities
- Schema markup
- Meta descriptions
- search engine marketing assets on Placester actual property academy
- search engine marketing companies throughout the market
Search engine marketing (search engine marketing) is an extremely highly effective advertising technique, however it may be difficult and extremely technical. Most actual property web site platforms aren’t constructed for search engine marketing, so most brokers and brokers aren’t capable of totally make the most of the ability of search and get their web sites to rank.
Nonetheless, Placester offers built-in search engine marketing instruments like schema markup and meta descriptions, in addition to in-depth articles and guides about how to decide on descriptive actual property phrases, goal the fitting actual property key phrases, and optimize your web site for search engine marketing. Alternatively, if you happen to aren’t considering studying about search engine marketing however nonetheless need your web site to point out up in search outcomes, you’ll be able to rent an expert from Placester’s Companies Market to optimize your web site or construct it.
Placester Companies Market
- Reasonably priced, a la carte pricing
- Optionally available companies can be found at any time
- Placester-approved specialists in advertising, graphic design, and tech

Pattern of obtainable companies (Supply: Placester)
Though Placester is basically a user-friendly, code-free web site constructing platform, it offers a variety of service and assist choices for actual property professionals. Inside the Placester Companies Market, you’ll be able to browse a whole bunch of reasonably priced companies supplied by skilled professionals within the trade.
Use {the marketplace} to complement your web site efforts on the DIY plan by hiring somebody to retouch photographs, create an workplace web page index, or write a single e-mail. Alternatively, you’ll be able to rely extra closely on the experience of Placester professionals with bigger service packages, like a customized web site setup or customized branding and elegance information. Needless to say the Placester market is solely made for one-time tasks and costs, whereas the DFY (done-for-you) month-to-month plans present ongoing updates, upkeep, and content material.
Third-party Integrations
- Zapier
- TotalBrokerage
- LionDesk
- Userway
- Trello
- Pipedrive
- Drift
- Privy
- Intercom
- Cloze CRM
- Gmail
- Mailchimp
- Observe Up Boss
- Fixed Contact

Pattern Placester integrations (Supply: Placester)
Placester integrates with Zapier to offer greater than 4,000 integrations for all Placester customers. Increase the capabilities of Placester with integrations in all kinds of classes like e-mail advertising, buyer assist, lead era, extra sturdy CRMs, and venture managers.
Placester Sources
- Advertising and marketing Academy
- Information base
- Webinar library
One more reason why Placester stands out from different actual property software program is the in depth variety of useful assets they supply to all actual property professionals without charge. Its advertising academy consists of guides, templates, and downloadable assets for evergreen and seasonal wants, just like the Thanksgiving advertising package deal.

Placester advertising academy (Supply: Placester)
There are additionally numerous podcasts with interviews from actual property professionals and webinars on a big number of actual property matters. Alternatively, the Placester information base offers detailed tutorials, photographs, and movies that will help you use the platform and take advantage of use of the instruments obtainable.
Ease of Use
Buyer Placester critiques virtually unanimously state that it’s extraordinarily straightforward to navigate. The code-free website editor, together with the web site templates, allows customers who aren’t notably tech-savvy to publish an attractive web site in a matter of hours.
As well as, the assist supplied inside Placester assets and the provision of actual property advertising specialists is unmatched, whether or not you buy one-off companies or go for the DFY plans with full assist. Should you’re seeking to develop your success in actual property via an internet site, Placester is a perfect answer.
How We Evaluated Placester
The highest actual property lead era corporations for realtors supply instruments and options that help brokers and brokerages in producing and changing extra results in purchasers. We examined lead era corporations for realtors primarily based on the next standards:
25%
Lead Technology and Superior Options
25% of Total Rating
Whereas budgetary constraints should be met, cost-per-lead and ROI are arguably extra vital than the precise financial price. We evaluated every choice to search out corporations providing the perfect worth for the cash.
25% of Total Rating
We researched every supplier to search out these with extra actual property lead era instruments going past what brokers achieve by merely shopping for an inventory of leads. Particularly, we regarded for software program with mass advertising instruments, lead checklist era, lead seize types, and customizable stories.
25% of Total Rating
We looked for corporations that both embrace a lead era web site or combine with IDX platforms. We additionally regarded for these with shopper relationship administration (CRM) capabilities, social media integrations, and options like workflow automation, set off and alert-setting, and advertising help.
10% of Total Rating
We particularly evaluated every platform’s distinctive or stand-out options, in addition to reputation and the general worth for the associated fee.
10% of Total Rating
Based mostly on buyer suggestions for every platform, with explicit consideration given to precise person critiques of the product, and the recognition of every actual property lead era firm.
5% of Total Rating
It’s vital that platforms are straightforward to make use of and that you’ve got entry to buyer assist. We favored software program suppliers recognized for stellar customer support on a number of channels.
*Percentages of total rating
Backside Line
To reply the query, “What’s Placester?” we carried out in-depth analysis into Placester critiques, options, assets, instruments, and assist. We discovered Placester to be a particularly user-friendly web site designer with templates and instruments to assist brokers, groups, and brokerages simply create an expert web site to generate leads and construct their model authority.
Its built-in lead era instruments and all kinds of assist choices assist actual property professionals develop their enterprise effectively, particularly when utilized in tandem with different actual property advertising instruments. Begin your 30-day free trial at present.