When entrepreneur Khadija Millar was brainstorming reasonably priced methods to advertise her small enterprise KLOTH Life-style, she had no concept that she can be constructing a family identify and curating one of many best-known pop-ups and expos on the island.
Now in its fourth 12 months, KLOTH Pop-Up Store & Expo offers a profitable however reasonably priced avenue for over 100 micro and small companies to promote and showcase their services. The occasion is at present held in June and December yearly.
As we commemorate Girls’s Entrepreneurship Day, Millar shared that the gratitude, happiness, encouragement, and pleasure expressed by distributors and patrons is among the greatest components of internet hosting the occasion.
However why a pop-up and expo? In response to Millar, it merely made sense.
“As a enterprise proprietor working primarily from social media, I wished to offer an immersive expertise for present and potential clients the place they may see and contact merchandise whereas having that in-person interplay,” she defined.
KLOTH’s first pop-up was held in 2018 with 17 companies, and the entrepreneur described it as a hit.
“Annually since then, the occasion has grown exponentially, now being held on the Lloyd Erskine Sandiford Centre, internet hosting 120 plus companies the place we intention to offer a singular purchasing expertise for patrons the place they’ll assist native companies and tradition, take pleasure in wonderful meals and even stroll away with prizes and freebies,” she shared.
Despite the fact that KLOTH Pop-Up Store & Expo has grown in recognition, Millar admitted that she typically experiences imposter syndrome, fuelled by individuals who specific shock at the truth that she is the only real proprietor of the enterprise as a younger feminine.
Nonetheless, she advises ladies in entrepreneurship to go for the concepts they could have — and accomplish that authentically.
“I’ve discovered that there’s by no means actually an ideal time to get began, and never everybody will see your imaginative and prescient once you do,” she declared.
The younger entrepreneur hopes to see the KLOTH Pop-Up & Expo model increase to supply much more actions to reinforce the attendee expertise and supply different alternatives for small companies to advertise and showcase their services outdoors the semi-annual occasions.
For the following occasion, which might be held on December 10, Millar famous that there might be grownup and youngsters’ trend, a lot of meals, cocktails, tons of reward concepts, product sampling, enjoyable competitions and extra, together with their charity drive with the Rotaract Membership of South Barbados. (CJ)