The Nationwide Soccer League (NFL), along with NTERTAIN Studios and music label NEON16, led by Latin music heavyweights Tainy and Lex Borrero, have inked an enlargement of their partnership for the 2023 season.
Now in its third yr, the collaboration will embody a multimedia content material sequence that includes music and artists from NEON16, in addition to customized social video content material.
NTERTAIN and Neon16 say that the sequence will “showcase the range and inclusivity of the NFL by bringing collectively the shared ardour for music and soccer by present NFL Latino gamers and rising NEON16 music artists”.
This season’s partnership options what NTERTAIN and Neon16 name a “distinctive artistic effort between Latino NFL gamers and rising NEON16 stars”.
The primary music entitled NIVEL #0B is a manufacturing by RMAND, a rising Dominican star from Netflix’s hit actuality music competitors present La Firma, and is impressed by his expertise working with Miami Dolphins broad receiver BRAXTON BERRIOS, who’s of Puerto Rican descent.
The complete-length monitor is ready for launch throughout Week 3 of the NFL common season within the lead-up to the Miami Dolphins Latino Heritage Month recreation and residential opener on September 24.
A second full-length monitor made by one other participant and artist collaboration will debut later this season and can be a part of the RMAND/Berrios music on this season’s Por La Cultura Anthem songs for this season.
Along with the multimedia content material sequence that includes NFL Latino gamers, RMAND is certainly one of three NEON16 artists to characteristic on this yr’s NFL Store industrial, additionally scored by a NEON16 beat, together with fellow rising stars Alex Ponce and Nashy-Nashai.
NEON16 acts will produce 4 tracks solely for the NFL and its 32 golf equipment to make use of as a part of their soundtrack to the 2023 season.
“We beloved the idea of getting our artists collaborate with Latino NFL gamers to create one thing as distinctive as an unique music.”
Lex Borrero, NTERTAIN and NEON16
“We beloved the idea of getting our artists collaborate with Latino NFL gamers to create one thing as distinctive as an unique music,” mentioned Lex Borrero, Co-Founder and CEO of NTERTAIN and NEON16.
“Whereas each share Latino heritage, we all know that artists and athletes additionally share a typical drive to succeed, the expertise to shine and the work ethic to thrive of their respective careers.
“Unifying these traits and the mutual love and respect for music has led to some unbelievable artwork that we are able to’t wait to share with followers this season.”
“Music is a number one ardour level for Latinos, and we really feel this partnership is a perfect platform for celebrating our Latino gamers and connecting extra deeply with our followers.”
JAVIER FARFAN, NFL
JAVIER FARFAN, Cultural Strategist on the NFL, added: “Music is a number one ardour level for Latinos, and we really feel this partnership is a perfect platform for celebrating our Latino gamers and connecting extra deeply with our followers.
“This content material sequence brings collectively the commonalities of artists and athletes and their inspirational tales from humble beginnings, as they attain the highest of their careers and their aim of stardom.
“Working with NTERTAIN and NEON16 permits us to authentically inform these tales with the artistic imaginative and prescient of tastemakers on the forefront of Latino tradition, music and leisure.”
“With greater than 31 million NFL followers in the US, there isn’t a doubt that Latinos proceed to fall in love with the game of soccer each day.”
Marissa Solis, NFL
Marissa Solis, NFL SVP World Model and Shopper Advertising, mentioned: “With greater than 31 million NFL followers in the US, there isn’t a doubt that Latinos proceed to fall in love with the game of soccer each day.
“We wish to encourage Latinos with the lyrics and melodies created by these proficient NEON16 artists in the identical manner they get excited for a superbly executed move and catch for a landing. This partnership unifies the heroes of stage and sport by their widespread bond as Latinos representing ‘por la cultura.’”Music Enterprise Worldwide