Manusha Sarawan promoted to Managing Director of Southern and East Africa at Common Music Group

Common Music Group has promoted Manusha Sarawan to the position of Managing Director, Southern and East Africa.

In her new position, Sarawan will proceed to work intently with Adam Granite, UMG’s EVP, Market Growth, to develop UMG’s roster of artists.

Sarawan is described by UMG as “an skilled enterprise chief, with many years of expertise working on the intersection of enterprise and creativity” together with a number of years at Sony Music in South Africa.

She was most just lately Chief Working Officer at UMG Sub-Saharan Africa, the place she oversaw the day-to-day operations of the label.

In keeping with Common, at UMG South Africa, Sarawan “pioneered a digital-first method to enterprise that has been integral to the corporate’s success within the area as streaming has turn into increasingly more widespread”.

As well as, she has performed a key position in negotiating the contracts with what UMG describes as, “a number of the most profitable African artists”.

UMG has lengthy had an energetic presence throughout Arica.

The corporate notes that it was the primary main label to open places of work in Kenya, Cote d’Ivoire, Senegal, Cameroon, and Morocco, alongside its established operations in Nigeria and South Africa. 

Elsewhere, in June 2022 Common Music Group (UMG) launched Virgin Music Label & Artist Providers in Africa.

In April final 12 months, legendary Jazz label Blue Notice Information and Common Music Group Africa launched Blue Notice Africa, devoted to signing Jazz artists from throughout the African continent.

“Manusha is ideally suited to growing the careers of our market-leading label roster – each regionally and internationally I can’t wait to see her go from power to power.”

Adam Granite, Common Music Group

Adam Granite, EVP, Market Growth, stated: “I’m delighted to advertise Manusha to Managing Director for Southern and East Africa. She’s somebody I’ve recognized since her days at Sony, and through her time at Common she has repeatedly proven her management abilities and powerful enterprise acumen.

“Manusha is ideally suited to growing the careers of our market-leading label roster – each regionally and internationally I can’t wait to see her go from power to power.”

‘We have now a tremendous roster of expertise right here, and it’s an enormous privilege to get to work with our artists and our proficient staff to advertise African music on the world stage.”

Manusha Sarawan, Common Music Group

Manusha Sarawan, Managing Director, Southern and East Africa, added: “That is an extremely thrilling time for African music, because it continues to construct new audiences each right here and the world over.

‘We have now a tremendous roster of expertise right here, and it’s an enormous privilege to get to work with our artists and our proficient staff to advertise African music on the world stage.”Music Enterprise Worldwide