BJP Rajya Sabha member Sushil Kumar Modi on Friday urged that massive techs like Fb, Google, and YouTube, must be made to share promoting income, they earn from posting information experiences, with media firms who’re the unique content material creators.
Elevating the matter through the Zero Hour within the Home, he stated newspapers and TV channels have been dropping on promoting income after the entry of huge expertise firms.
He stated print and digital media firms spend 1000’s of crores of rupees on information content material creation.
The primary supply of revenue for conventional print and digital media is promoting income, he stated with the emergence of tech firms, a big chunk of promoting income was transferring towards them.
Citing knowledge, he stated Google India’s revenue from commercial throughout 2021-22 was Rs 24,927 crore and that of Fb was Rs 16,189 crore, which had been 75 per cent extra over the previous 12 months.
“These massive techs don’t spend cash for content material creation. However present the readymade content material at no cost,” he stated.
The senior BJP chief burdened there’s a have to mandate such firms to share the income revenue with unique information content material creators. A provision on this regard must be made within the proposed Digital India Act.
He additionally stated that legal guidelines on this regard have already been enacted by nations, together with Australia. In his Zero Hour point out, V Sivadasan (CPI-M) accused the central authorities of not creating jobs within the nation. He stated a lot of vacancies had been pending in varied departments, and even the variety of workers within the Central Public Sector Enterprises have considerably come down.
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