Darren Moffatt is the founder and Chief Nerd at Nerdsofbusiness.com and the Host of The Nerds of Enterprise Podcast. An award-winning entrepreneur with a confirmed observe report of on-line success, he’s an insightful digital strategist, an in-demand speaker at enterprise occasions on the subject of on-line advertising and marketing and digital disruption, and frequently options within the media. He’s a acknowledged chief in each the monetary providers and digital advertising and marketing industries, and over a interval of twenty years has helped a whole bunch of companies develop. He launched his first start-up in 2006, and Seniors First stays at the moment the biggest reverse mortgage dealer in Australia and has originated in extra of three,000 loans. In 2012 Darren co-founded a tech start-up ‘Fb for Neighbours’ referred to as Housenet. The social networking web site was later awarded as one of many prime 100 Improvements in Australia within the Sensible 100 Index. Since 2014 Darren has been Director of Digital Technique & Content material at 5-star digital advertising and marketing and website positioning company, Webbuzz.
At present, Darren joins us to share his experience within the discipline of selling, gross sales, and lead technology. We have a look at areas of focus when attempting to enhance gross sales, get some recommendation on making pitch, and look at methods during which enterprise house owners might wrestle with advertising and marketing and gross sales. We focus on the gross sales funnel, what an important step could also be, and how you can achieve an edge within the consideration stage. We additionally discuss lead technology in small companies, having a number of varieties going without delay, and the way it differs in b2b vs b2c.
“You’ve actually obtained to be centered on the issue you’re fixing to your goal market.” – Darren Moffatt
Take heed to the podcast beneath:
This week on SmallBizChat Podcast:
- What’s an “elevator pitch”?
- Retaining empathy and humanity in your strategy
- The significance of non-public connection
- Ideas for lead technology
- The benefit of retargeting advertisements
- Why B2B advertising and marketing has the next threshold of belief
- Understanding and monitoring associated information
Books Talked about:
Join with Darren Moffatt:
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